the soap culture

New Zealand's Premium Soap Company

Our Products

Fishy Fingers Soap

Fishy Fingers is the ultimate fishing soap for removing those pungent sea stenches such as fish, bait and burley from your hands. Fishy Fingers is made from natural ingredients and produces right here in New Zealand (AOTEAROA). It is the perfect product to have on the boat, at the filleting station, in the kitchen or next to the BBQ.

Dirty Paws Soap

Dirty Paws is an all-natural New Zealand made pet conditioning soap containing key ingredients such as neem oil, eucalyptus oil, and lavender oil which possess anti-inflammatory and flea repelling properties, while also promoting healthy, clean coats without stripping essential natural oils.

Our Story

2013 - 2015

Two keen fishermen fishing in the Hauraki Gulf struggling to enjoy some smoko (cooked chicken and lettuce sandwiches to be precise) with hands reeking of fish, bait and burley, we decided to go about resolving this ongoing problem for all recreational fishing enthusiasts. 


After 12 months of testing and re-testing both on the boat and cooking with fish in the kitchen, finally the final product was produced in November 2014.  


Fishy Fingers soap hits the market in 2015! Struggling to cover just the North Island, we soon discovered that driving around New Zealand and then packing and posting the soap ourselves each morning before running off to our full-time jobs was not the way forward if were to succeed.   

2016 - 2017

With New Zealand sales growing exponentially, we decided Australia was our next target. By the end of 2016 we had successfully aligned ourselves with a large Australian distributor and after show casing Fishy Fingers soap at the Brisbane Gift Fair, we found ourselves in over 200 fishing or gift stores throughout Australia.


Fishy Fingers soap now being stocked by over 700 stores throughout New Zealand and Australia. In addition to this, we now aligned ourselves with large distributors in both Canada and Japan.

2018

Since developing Fishy Fingers we have received a lot of feedback from customers that it also works great on their pets… armed with this feedback we spent 6 months refining, changing and testing a new formula to create Dirty Paws pet soap.


 We incorporated key ingredients such as neem oil, eucalyptus oil, and lavender oil which possess anti-inflammatory and flea repelling properties, while also promoting healthy, clean pet coats without stripping essential natural oils.

Videos

Check out this great video of Dirty Paws in action

Check out this great video of Fishy Fingers in action

Contact Us

If you would like to find out where the closest store to you is located or if you are a Retailer and would like to stock our products, please contact us via the link below.

THE SOAP CULTURE

Penrose, Auckland, Auckland Region, New Zealand

0223457761